India Means Business How the Elephant Earned Its Stripes |
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| Author:
| Kaushik, Kshama
Dutta, Kaushik |
| ISBN: | 978-0-19-807261-4 |
| Publication Date: | Feb 2012 |
| Publisher: | Oxford University Press, Incorporated
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| Book Format: | Hardback |
| List Price: | USD $55.00 |
Book Description:
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Looking at the many facets of the Indian business culture, this book traces the evolution of business in India from the pre-British Raj days to recent times. Studying the influence of global business through case studies of companies like ITC Limited, ICI India Limited, HCL Limited, and Ranbaxy Laboratories Limited, among others, the volume analyses the sustainability of the Indian dream.
Looking at the many facets of the Indian business culture, this book traces the evolution of business in India from the pre-British Raj days to recent times. Studying the influence of global business through case studies of companies like ITC Limited, ICI India Limited, HCL Limited, and Ranbaxy Laboratories Limited, among others, the volume analyses the sustainability of the Indian dream.