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Inside Apple

How America's Most Admired- and Secretive- Company Really Works

Inside Apple( )
Author: Lashinsky, Adam
ISBN:978-1-4555-1215-7
Publication Date:Jan 2012
Publisher:Grand Central Publishing
Imprint:Business Plus
Book Format:Hardback
List Price:USD $26.99
Book Description:

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of...
More Description

Book Details
Pages:240
Detailed Subjects: Business & Economics / Industries / Computers & Information Technology
Business & Economics / Organizational Behavior
Business & Economics / Personal Success
Physical Dimensions (W X L X H):6.5 x 9.5 x 1 Inches
Book Weight:1.13 Pounds



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