Insurance and Behavioral Economics Improving Decisions in the Most Misunderstood Industry |
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| Author:
| Kunreuther, Howard C.
Pauly, Mark V.
McMorrow, Stacey |
| ISBN: | 978-0-521-84572-4 |
| Publication Date: | Jan 2013 |
| Publisher: | Cambridge University Press
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| Book Format: | Hardback |
| List Price: | USD $118.00 |
Book Description:
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This book examines the behavior of individuals at risk and insurance industry decision makers involved in selling, buying and regulation. It compares their actions to those predicted by benchmark models of choice derived from classical economic theory and is designed to eliminate the mistrust that characterizes the insurance industry.
This book examines the behavior of individuals at risk and insurance industry decision makers involved in selling, buying and regulation. It compares their actions to those predicted by benchmark models of choice derived from classical economic theory and is designed to eliminate the mistrust that characterizes the insurance industry.