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Integrated Marketing Communications
Putting It Together and Making It Work
Integrated Marketing Communications
(
)
Author:
Schultz, Don E.
Tannenbaum, Stanley I.
Lauterborn, Robert F.
ISBN:
978-0-585-14016-2
Publication Date:
Jan 1993
Publisher:
Ebsco Publishing
Book Format:
Ebook
List Price:
USD $37.95
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Book Details
Detailed Subjects:
Business & Economics / Marketing / General
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