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Invisible Influence

The Hidden Forces That Shape Behavior

Invisible Influence( )
Author: Berger, Jonah
ISBN:978-1-4767-5973-9
Publication Date:Jun 2017
Publisher:Simon & Schuster
Book Format:Paperback
List Price:USD $16.00
Book Description:

Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat--in his latest New York Times bestseller that is a "rare business book that's both informative and enough fun to take to the beach" (Fortune.com). If you're like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain...
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Book Details
Pages:272
Detailed Subjects: Psychology / Movements / Behaviorism
Psychology / General
Social Science / General
Business & Economics / Consumer Behavior
Physical Dimensions (W X L X H):5.5 x 8.375 x 0.7 Inches
Book Weight:0.515 Pounds
Author Biography
Berger, Jonah (Author)
Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. Berger has been recognized with a number of awards for both scholarship and teaching. He is the author of Contagious: Why Things Catch On, a 2016 New York Times bestseller, and Invisible Influence:The Hidden Forces That Shape Behavior.

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