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Invisible Influence

The Hidden Forces That Shape Behavior

Invisible Influence( )
Author: Berger, Jonah
ISBN:978-1-4767-5973-9
Publication Date:Jun 2017
Publisher:Simon & Schuster
Book Format:Paperback
List Price:USD $17.99
Book Description:

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. "Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world." --Charles Duhigg, author of The Power of Habit If you're like most people, you think your...
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Book Details
Pages:272
Detailed Subjects: Business & Economics / Consumer Behavior
Social Science / General
Psychology / General
Psychology / Movements / Behaviorism
Physical Dimensions (W X L X H):5.5 x 8.375 x 0.8 Inches
Book Weight:0.505 Pounds
Author Biography
Berger, Jonah (Author)
Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. Berger has been recognized with a number of awards for both scholarship and teaching. He is the author of Contagious: Why Things Catch On, a 2016 New York Times bestseller, and Invisible Influence:The Hidden Forces That Shape Behavior.

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