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Japanese Consumer Creativity

User Innovations, Role Playing and Consumer Communities

Japanese Consumer Creativity( )
Editor: Wong, Heung-Wah
Sugiura, Miki
Series title:Routledge Culture, Society, Business in East Asia Ser.
ISBN:978-0-415-81471-3
Publication Date:Jul 2020
Publisher:Routledge
Book Format:Hardback
List Price:USD $145.00
Book Description:

This book explores how the process of adapting global products for local markets, a process in which consumers are increasingly involved, has become a rich source of product innovation. It examines a range of concepts, including product domestication and localisation, collaborative branding, product hybridisation, portrayals and perceptions of images of beauty, and the contrast between imagined and actual consumers. The book thereby provides rich insights on the interaction between...
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