Journal of Virtual Worlds Research, Volume 1, Number 2 Special Issue on Consumer Behavior |
|
| Author:
| Spence, Jeremiah |
| As told to:
| Landay, Lori
Launay, Yohan
Mas, Nicolas
Schwartz, Gilson
Sivan, Yesha
Martin, Jennifer
Park, So
Messinger, Paul
Boostrom, Robert
Wetsch, Lyle
Becerra, Enrique
Vicdan, Handan
Dechow, Douglas
Maffesoli, Michel |
| Guest Editor:
| Wood, Natalie |
| Series title: | Journal of Virtual Worlds Research Ser. |
| ISBN: | 978-1-5087-4861-8 |
| Publication Date: | Mar 2015 |
| Publisher: | CreateSpace Independent Publishing Platform
|
| Book Format: | Paperback |
| List Price: | USD $25.00 |
Book Description:
|
Originally printed online in 2008.With so many people making the virtual leap many marketers are eager to join them and stake their claim in this new landscape. Unfortunately for many their efforts have failed to live up to expectations and they have since withdrawn. So what, do we need to do differently in virtual worlds than we do in the real world in order to achieve success? In this issue we aim to stimulate dialogue by exploring what, if any, differences exist between real world...
More DescriptionOriginally printed online in 2008.With so many people making the virtual leap many marketers are eager to join them and stake their claim in this new landscape. Unfortunately for many their efforts have failed to live up to expectations and they have since withdrawn. So what, do we need to do differently in virtual worlds than we do in the real world in order to achieve success? In this issue we aim to stimulate dialogue by exploring what, if any, differences exist between real world and virtual world consumer behavior.Guest edited by Natalie Wood, Saint Joseph's University, Philadelphia