Kapferer on Luxury How Luxury Brands Can Grow yet Remain Rare |
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| Author:
| Kapferer, Jean-Noël
Kapferer, Jean-Noël |
| ISBN: | 978-0-7494-7437-9 |
| Publication Date: | Mar 2015 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Ebook |
| List Price: | USD $42.99 |
Book Description:
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Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.
Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.