Leading Digital Turning Technology into Business Transformation |
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| Author:
| Westerman, George
Bonnet, Didier
McAfee, Andrew |
| ISBN: | 978-1-62527-247-8 |
| Publication Date: | Oct 2014 |
| Publisher: | Harvard Business Review Press
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| Book Format: | Hardback |
| List Price: | USD $32.00 |
Book Description:
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Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude.
The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's...
More Description
Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude.
The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more.