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Madison Avenue Makeover

The Transformation of Huge and the Redefinition of the Ad Agency Business

Madison Avenue Makeover( )
Author: Farmer, Michael
ISBN:978-1-911687-64-1
Publication Date:Jul 2023
Publisher:LID Publishing
Book Format:Paperback
List Price:USD $24.95
Book Description:

In August 2021, author Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independent " fly on the wall" observer to record the strategic and operational transformation of Huge. Baxter was Huge' s fifth CEO in four years. Huge had had a history of slow growth, client churn and marginal profitability.This book is the riveting story of Huge's journey through its transformation, with a revised mission, a new line of...
More Description

Book Details
Pages:256
Physical Dimensions (W X L X H):6.25 x 9.25 x 0.5 Inches
Book Weight:0.65 Pounds



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