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Madison Avenue Manslaughter

An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies

Madison Avenue Manslaughter( )
Author: Farmer, Michael
ISBN:978-0-9969433-8-3
Publication Date:Feb 2017
Publisher:LID Publishing
Book Format:Paperback
List Price:USD $19.95
Book Description:

The advertising industry has reached a critical, dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees--a recipe for disaster. Madison Avenue Manslaughter outlines the hows and whys of steadily declining fees, increased workloads, diminishing industry morale, kickback scandals and opacity characterizing relationships among advertisers, holding companies, media buying companies and creative ad agencies....
More Description

Book Details
Pages:221
Detailed Subjects: Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):5.5 x 5.5 Inches
Book Weight:0.75 Pounds



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