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Madison Avenue Manslaughter

An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies

Madison Avenue Manslaughter( )
Author: Farmer, Michael
ISBN:978-1-912555-12-3
Publication Date:Apr 2019
Publisher:LID Publishing
Book Format:Paperback
List Price:USD $19.95
Book Description:

The advertising industry has reached a critical and dangerous point in its development - agencies destroy themselves by doing increased work for declining fees. So what are the logical consequences of the failure to act? Growing workloads and declining fees have created a "recipe for disaster." For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the...
More Description

Book Details
Pages:224
Detailed Subjects: Business & Economics / Commerce
Physical Dimensions (W X L X H):5.45 x 8.5 x 0.7 Inches
Book Weight:0.89 Pounds



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