Magazines A Complete Guide to the Industry |
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Author:
| Sumner, David E. Rhoades, Shirrel |
Series title: | Media Industries Ser. |
ISBN: | 978-0-8204-8835-6 |
Publication Date: | Jul 2006 |
Publisher: | Peter Lang AG International Academic Publishers
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Book Format: | Hardback |
List Price: | USD $100.25 |
Book Description:
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Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the «micro» view - individual magazines - to the «macro» view - industry trends, history, and issues - this book contains chapters on how to launch a new magazine and write a business plan.
Magazines: A Complete Guide to the Industry is ideal for students in magazine...
More DescriptionHere is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the «micro» view - individual magazines - to the «macro» view - industry trends, history, and issues - this book contains chapters on how to launch a new magazine and write a business plan.
Magazines: A Complete Guide to the Industry is ideal for students in magazine editing, management, and publishing courses; entrepreneurs who want to launch a new magazine; or magazine staff members who are new to the industry.