Managing the Corporate Reputation of Emirates NBD

'Managing the Corporate Reputation of Emirates NBD - A Senior Executive Perspective' aims to provide an authoritative view on the 'reputation equity' of Emirates NBD seen through the lens of 159 senior executives and senior managers. We had access to the peak of the pyramid - Financial Times Global 500 company senior executives and senior managers - who submitted data on Emirates NBD's (wholesale) banking activities (that is, business and corporate banking including investment banking)...
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'Managing the Corporate Reputation of Emirates NBD - A Senior Executive Perspective' aims to provide an authoritative view on the 'reputation equity' of Emirates NBD seen through the lens of 159 senior executives and senior managers. We had access to the peak of the pyramid - Financial Times Global 500 company senior executives and senior managers - who submitted data on Emirates NBD's (wholesale) banking activities (that is, business and corporate banking including investment banking) and contributed their time, ideas, and insight. The result is a unique 'MRI scan' of Emirates NBD. We have built upon the structure of earlier studies with the addition of several more detailed areas of analysis (see also: P.K. Jagersma, 'On Becoming Extraordinary: Star Professional Service Firms', ISBN 978 908 107 7651 available through www.amazon.com). We have focused in on six 'key performance indicators' of Emirates NBD's wholesale banking activities: client strategy, market strategy, competitive strategy, people strategy, innovation strategy, and business model strategy. Measuring and managing the value of reputation is the holy grail of bank management. Not surprisingly, 'Managing the Corporate Reputation of Emirates NBD - A Senior Executive Perspective' has been really fascinating to work on.