Marketing & Economics [PDF, E-Book] An integrative approach to making effective business decisions in the global marketing world. |
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| Author:
| Kermally, Sultan |
| ISBN: | 978-1-62273-116-9 |
| Publication Date: | Aug 2019 |
| Publisher: | Vernon Art and Science Inc.
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| Imprint: | Vernon Press |
| Book Format: | Ebook |
| List Price: | USD $58.00 |
Book Description:
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Globally the economic climate is changing significantly. There was a huge economic and financial crisis during the period of 2007 - 2008 facing few countries in the global world. After the 2007-2008 economic/financial crisis some of the countries like USA and UK were making good economic progress. However, at present some economic downfall is being experienced in some countries like Japan and China. Marketers have constantly to keep in touch with micro- economic as well as ...
More DescriptionGlobally the economic climate is changing significantly. There was a huge economic and financial crisis during the period of 2007 - 2008 facing few countries in the global world. After the 2007-2008 economic/financial crisis some of the countries like USA and UK were making good economic progress. However, at present some economic downfall is being experienced in some countries like Japan and China. Marketers have constantly to keep in touch with micro- economic as well as macro-economic situation of the globalised world in order to be able to use their management skills and the tools effectively.