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Marketing Communications

A European Perspective

Marketing Communications( )
Author: De Pelsmacker, Patrick
Geuens, Maggie
Van Den Bergh, Joeri
ISBN:978-0-273-72138-3
Publication Date:Jul 2010
Publisher:FT Press
Book Format:Paperback
List Price:USD $110.00
Book Description:

Marketing Communications: A European Perspective provides an extensive overview of the key techniques and applications of marketing within a European context.

The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile...
More Description

Book Details
Pages:688
Detailed Subjects: Business & Economics / Marketing / General
Business & Economics / Industrial Management
Physical Dimensions (W X L X H):7.644 x 10.296 x 1.053 Inches
Book Weight:2.75 Pounds



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