Marketing, Morality and the Natural Environment |
|
| Author:
| Crane, Andrew |
| Series title: | Routledge Advances in Management and Business Studies |
| ISBN: | 978-0-415-21382-0 |
| Publication Date: | Jan 2001 |
| Publisher: | Routledge
|
| Book Format: | Hardback |
| List Price: | USD $215.00 |
Book Description:
|
With evidence gathered from extensive case studies, this volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing.
With evidence gathered from extensive case studies, this volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing.