Marketing Places Europe How to Attract Investments, Industries, Residents and Visitors to Cities, Communities, Regions and Nations in Europe |
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| Author:
| Kotler, Philip
Asplund, Christer
Rein, Irving
Haider, Donald H. |
| ISBN: | 978-0-273-64442-2 |
| Publication Date: | Dec 1999 |
| Publisher: | Pearson Education, Limited
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| Imprint: | Financial Times/Prentice Hall |
| Book Format: | Hardback |
| List Price: | Contact Supplier contact
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Book Description:
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Aimed at tourism agencies, students of tourism and local government agencies, this book explains how to adopt a strategic marketing plan that will enable places to adapt and conquer the ever-evolving world marketplace.
Aimed at tourism agencies, students of tourism and local government agencies, this book explains how to adopt a strategic marketing plan that will enable places to adapt and conquer the ever-evolving world marketplace.