Marketing That Matters 10 Practices to Profit Your Business and Change the World |
|
| Author:
| Conley, Chip
Friedenwald-Fishman, Eric |
| Series title: | Svn Ser. |
| ISBN: | 978-1-57675-383-5 |
| Publication Date: | Oct 2006 |
| Publisher: | Berrett-Koehler Publishers, Incorporated
|
| Book Format: | Paperback |
| List Price: | USD $16.95 |
Book Description:
|
Written by two down-to-earth, experienced entrepreneurs, this work is an in-the-trenches guide to building a marketing plan that embodies personal values instead of exploiting them.
Written by two down-to-earth, experienced entrepreneurs, this work is an in-the-trenches guide to building a marketing plan that embodies personal values instead of exploiting them.