Marketing Warfare |
|
Author:
| Ries, Al Trout, Jack |
ISBN: | 978-0-07-052726-3 |
Publication Date: | Nov 1997 |
Publisher: | McGraw-Hill Education
|
Book Format: | Paperback |
List Price: | USD $22.00 |
Book Description:
|
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek
"Revolutionary! Surprising!"Business Week
"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek
"Revolutionary! Surprising!"Business Week
"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today