Marketing: a Very Short Introduction |
|
| Author:
| Le Meunier-FitzHugh, Kenneth |
| Series title: | Very Short Introductions Ser. |
| ISBN: | 978-0-19-882733-7 |
| Publication Date: | May 2021 |
| Publisher: | Oxford University Press, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $12.99 |
Book Description:
|
This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.
This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.