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Meatball Sundae

Is Your Marketing Out of Sync?

Meatball Sundae( )
Author: Godin, Seth
ISBN:978-1-59184-535-5
Publication Date:Apr 2012
Publisher:Penguin Publishing Group
Imprint:Portfolio
Book Format:Paperback
List Price:USD $24.00
Book Description:

Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don't care, as long as it's shiny and new.  Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck!  As traditional...
More Description

Book Details
Pages:256
Detailed Subjects: Business & Economics / Marketing / General
Physical Dimensions (W X L X H):5.01 x 7 x 0.69 Inches
Book Weight:0.4 Pounds
Author Biography
Godin, Seth (Author)
Bestselling business book author, entrepreneur, and speaker Seth Godin was born on July 10, 1960. He graduated from Tufts University in 1982 and earned an MBA in marketing from Stanford Business School. Godin worked as a brand manager for Spinnaker Software and founded his own book packaging business, followed by the online marketing company Yoyodyne. He was a vice president of direct marketing for Yahoo, and in 2006 he launched the popular community website Squidoo.

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