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Horská, Neuromarketing in Food Retailing

Horská, Neuromarketing in Food Retailing( )
Editor: Horská, Elena
Berčík, Jakub
ISBN:978-90-8686-300-6
Publication Date:May 2017
Publisher:Wageningen Academic Publishers
Book Format:Paperback
List Price:USD $100.50
Book Description:

'Neuromarketing in food retailing' provides the reader with fundamental theoretical and practical neuromarketing issues applied in food retailing. It provides tips on how to use neuromarketing techniques to reveal and understand hidden consumer reactions and make shopping convenient and effective.

Book Details
Pages:170
Detailed Subjects: Science / General
Social Science / General
Physical Dimensions (W X L X H):6.63 x 9.36 Inches
Book Weight:0.002 Pounds



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