In today's ever-changing economic landscape, innovation has become even more of a key factor influencing strategic planning. This helpful volume will help the reader recognize and seize innovation opportunities. The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required...
More DescriptionIn today's ever-changing economic landscape, innovation has become even more of a key factor influencing strategic planning. This helpful volume will help the reader recognize and seize innovation opportunities. The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious business people in organizations around the globe. Contents: Creating New Market Space by W. Chan Kim and Renee A. Mauborgne; Creating Breakthroughs at 3M by Eric von Hippel, Stefan Thomke, and Mary Sonnack; Building an Innovation Factory by Andrew Hargadon and Robert I. Sutton; Knowing a Winning Business Idea When You See One by W. Chan Kim and Renee A. Mauborgne; Meeting the Challenge of Disruptive Change by Clayton M. Christensen and Michael Overdorf; Discovering New Points of Differentiation by Ian C. MacMillan and Rita Gunther McGrath; From Spare Change to Real Change: The Social Sector as Beta Site for Business Innovation by Rosabeth Moss Kanter; and Enlightened Experimentation: The New Imperative for Innovation by Stefan Thomke.