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Online Panel Research

A Data Quality Perspective

Online Panel Research( )
Editor: Callegaro, Mario
Baker, Reginald P.
Bethlehem, Jelke
Göritz, Anja S.
Krosnick, Jon A.
Lavrakas, Paul J.
Series title:Wiley Series in Survey Methodology Ser.
ISBN:978-1-118-76350-6
Publication Date:Mar 2014
Publisher:John Wiley & Sons, Incorporated
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

Provides new insights into the accuracy and value of online panels for completing surveys

Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels. Yet despite their widespread use, remarkably little is known about the quality of the resulting data.

This edited volume is one of the first attempts to carefully examine the quality of the survey data being generated by online...
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Book Details
Pages:512
Detailed Subjects: Reference / Research
Physical Dimensions (W X L X H):5.928 x 8.931 x 0.585 Inches
Book Weight:1.5 Pounds

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