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Organizations Don't Tweet, People Do

A Manager's Guide to the Social Web

Organizations Don't Tweet, People Do( )
Author: Semple, Euan
McAfee, Andrew
Publication Date:May 2012
Publisher:John Wiley & Sons, Incorporated
Book Format:Ebook
List Price:USD $59.90
Book Description:

Practical advice for managers on how the Web and social media can help them to do their jobs betterToday's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them. "Organizations Don't Tweet, People Do" provides managers in all sorts of organizations, from governments to multinationals, with practical advice, insight and inspiration on...
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Book Details
Author Biography
Semple, Euan (Author)
Andrew McAfee is a principal research scientist at the MIT Center for Digital Business. He is the author of several books including Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges and The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies.


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