Over the Horizon Planning Products Today for Success Tomorrow |
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| Author:
| Hollins, Bill
Hollins, Gillian |
| ISBN: | 978-0-471-98717-8 |
| Publication Date: | Aug 1999 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $95.00 |
Book Description:
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Much strategic guidance that is currently available on product and service development is still focused in the relatively short term. Companies must plan and be flexible if they are to survive and flourish in the future, but too many surrender to the necessity for a short-term healthy bottom-line in order to satisfy their shareholders.
Much strategic guidance that is currently available on product and service development is still focused in the relatively short term. Companies must plan and be flexible if they are to survive and flourish in the future, but too many surrender to the necessity for a short-term healthy bottom-line in order to satisfy their shareholders.