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Theory and Context

Persuasion( )
Author: Reardon, Kathleen Kelley
Introduction by: Miller, Gerald R.
Series title:SAGE Library of Social Research Ser.
Publication Date:May 1981
Publisher:SAGE Publications, Incorporated
Book Format:Hardback
List Price:USD $63.50
Book Description:

Reardon views persuasion as not only the means for selling goods or political parties -- something that one person or group does to another. She also sees it as an exchange, a way of defining our self identity, our personal opinions and our shared ideals. She applies a fresh sensitivity towards the situational complexity of persuasion in her study of interpersonal, organizational, and mass media persuasion.

′...choose this volume for a class or seminar on communication theory...
More Description

Book Details
Detailed Subjects: Psychology / General
Book Weight:1.188 Pounds

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