Persuasion Theory and Context |
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| Author:
| Reardon, Kathleen Kelley |
| Series title: | SAGE Library of Social Research Ser. |
| ISBN: | 978-0-8039-1615-9 |
| Publication Date: | May 1981 |
| Publisher: | SAGE Publications, Incorporated
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| Book Format: | Hardback |
| List Price: | USD $63.50 |
Book Description:
|
Reardon views persuasion as not only the means for selling goods or political parties -- something that one person or group does to another. She also sees it as an exchange, a way of defining our self identity, our personal opinions and our shared ideals. She applies a fresh sensitivity towards the situational complexity of persuasion in her study of interpersonal, organizational, and mass media persuasion.
′...choose this volume for a class or seminar on communication theory...
More Description
Reardon views persuasion as not only the means for selling goods or political parties -- something that one person or group does to another. She also sees it as an exchange, a way of defining our self identity, our personal opinions and our shared ideals. She applies a fresh sensitivity towards the situational complexity of persuasion in her study of interpersonal, organizational, and mass media persuasion.
′...choose this volume for a class or seminar on communication theory because it is a thoughtful and useful explication and polemic for a rules perspective on communication, with particular reference to persuasion...whether you choose it for one class or another or none at all, do not miss choosing to read it.′ -- Quarte