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Persuasion in Practice

Persuasion in Practice( )
Author: Reardon, Kathleen Kelley
ISBN:978-0-8039-3317-0
Publication Date:Feb 1991
Publisher:SAGE Publications, Incorporated
Book Format:Paperback
List Price:USD $65.00
Book Description:

What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings, including...
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Book Details
Pages:248
Detailed Subjects: Psychology / General
Physical Dimensions (W X L X H):5.421 x 8.385 Inches
Book Weight:0.34 Pounds



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