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Pharmaceutical Marketing

Principles, Environment, and Practice

Pharmaceutical Marketing( )
Author: Siecker, Bruce R.
Kolassa, Eugene Mick
Perkins, James Greg
ISBN:978-0-7890-1583-9
Publication Date:Mar 2002
Publisher:CRC Press LLC
Book Format:Paperback
List Price:USD $47.95
Book Description:

Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Mickey Smith's series of books on the subject which began in the 1960s. In this extraordinary book, he and his co-authors examine the principles of marketing pharmaceuticals, describe the environmental factors that affect their application, and show how these principles can be applied...
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Book Details
Pages:392
Detailed Subjects: Business & Economics / Industries / Pharmaceutical & Biotechnology
Physical Dimensions (W X L X H):8.19 x 5.772 x 0.741 Inches
Book Weight:1.05 Pounds



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