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Play Bigger

How Pirates, Dreamers, and Innovators Create and Dominate Markets

Play Bigger( 1 customer ratings | )
Author: Ramadan, Al
Peterson, Dave
Lochhead, Christopher
Maney, Kevin
ISBN:978-0-06-240761-0
Publication Date:Jun 2016
Publisher:HarperCollins Publishers
Imprint:Harper Business
Book Format:Hardback
List Price:USD $29.99USD $32.00
Book Description:

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.

Winning today isn't about beating the competition at the old game. It's about inventing a whole new game--defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes...
More Description

Book Details
Pages:272
Detailed Subjects: Business & Economics / Strategic Planning
Physical Dimensions (W X L X H):6 x 9 x 0.93 Inches
Book Weight:0.93 Pounds



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