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Product Planning Essentials

Product Planning Essentials( )
Author: Kahn, Kenneth B.
ISBN:978-0-7619-1998-8
Publication Date:Sep 2000
Publisher:SAGE Publications, Incorporated
Book Format:Hardback
List Price:USD $218.00
Book Description:

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of...
More Description

Book Details
Pages:264
Detailed Subjects: Business & Economics / General
Business & Economics / Production & Operations Management
Physical Dimensions (W X L X H):6 x 9 Inches
Book Weight:1.062 Pounds



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