Profit from the Core Growth Strategy in an Era of Turbulence |
|
Author:
| Zook, Chris Allen, James |
ISBN: | 978-1-4221-6344-3 |
Publication Date: | Feb 2001 |
Publisher: | Harvard Business Review Press
|
Book Format: | Ebook |
List Price: | USD $32.95 |
Book Description:
|
This book is a classic in the genre of popular business strategy. Chris Zook, writing with Bain CEO James Allen, outlines a case for focusing your company on one or two core businesses and expanding - with discipline - from that core into adjacent businesses. The book is based on a 10-year study of more than 2,000 companies. It describes how managers, in desperate search for growth, stray from what they're best at, their core competencies, and sooner or later fail. Instead, to...
More DescriptionThis book is a classic in the genre of popular business strategy. Chris Zook, writing with Bain CEO James Allen, outlines a case for focusing your company on one or two core businesses and expanding - with discipline - from that core into adjacent businesses. The book is based on a 10-year study of more than 2,000 companies. It describes how managers, in desperate search for growth, stray from what they're best at, their core competencies, and sooner or later fail. Instead, to grow successfully, companies need to define their core competencies in detail and expand only into adjacent areas. The book explains how to go about that, what paradoxes of growth to consider, and how to find adjacencies. There are times when it may become necessary to redefine one's core, for example, if the old core competency becomes obsolete. Doing that is highly risky and needs careful planning. As the first volume of a trilogy on core competency, this book establishes the theme. Zook followed it with Beyond the Core, which is a more detailed description of how to exploit and expand the core and move into adjacent markets, and wrapped up with Unstoppable, which deals with redefining the core.