Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title

Download

Promotional Cultures

The Rise and Spread of Advertising, Public Relations, Marketing and Branding

Promotional Cultures( )
Author: Davis, Aeron
ISBN:978-0-7456-3983-3
Publication Date:Jul 2013
Publisher:Polity Press
Book Format:Paperback
List Price:USD $30.00
Book Description:

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.

Book Details
Pages:216
Detailed Subjects: Language Arts & Disciplines / Communication Studies
Physical Dimensions (W X L X H):5.944 x 8.915 x 0.745 Inches
Book Weight:0.92 Pounds



Featured Books

Come and Get It
Reid, Kiley
Hardback: $29.00
Northanger Abbey
Austen, Jane
Paperback: $7.99
Winter Solstice
Hilderbrand, Elin
Paperback: $17.99

Rate this title:

Select your rating below then click 'submit'.






I do not wish to rate this title.