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Punk Marketing

Get off Your Ass and Join the Revolution

Punk Marketing( )
Author: Laermer, Richard
Simmons, Mark
ISBN:978-0-06-115110-1
Publication Date:Feb 2007
Publisher:HarperCollins Publishers
Imprint:Harper Business
Book Format:Hardback
List Price:USD $25.95
Book Description:

The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control.

In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff--products, services, entertainment--and those who purchase it. They demonstrate that to...
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Book Details
Pages:256
Detailed Subjects: Business & Economics / Marketing / General
Physical Dimensions (W X L X H):7.38 x 9.12 x 0.89 Inches
Book Weight:1.195 Pounds



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