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Road to Relevance

5 Strategies for Competitive Associations

Road to Relevance( )
Author: Coerver, Harrison
Byers, Mary
Series title:ASAE/Jossey-Bass Ser.
ISBN:978-1-118-83398-8
Publication Date:Nov 2013
Publisher:John Wiley & Sons, Incorporated
Imprint:Jossey-Bass
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

Help move your organization to greater discipline, focus, and value

Association leaders must be disciplined strategists, focusing the organizations they serve on value they can deliver and structuring accordingly to compete in the "new normal." Road to Relevance is the follow-up and complementary companion to the bestselling Race for Relevance: 5 Radical Changes for Associations, which identified six challenges that forever changed the association environment...
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