Rumors Uses, Interpretations and Images |
|
| Author:
| Kapferer, Jean-Noël |
| ISBN: | 978-1-4128-5155-8 |
| Publication Date: | Mar 2013 |
| Publisher: | Routledge
|
| Book Format: | Paperback |
| List Price: | USD $50.95 |
Book Description:
|
Contrary to predictions, rumours continue to thrive, in spite of and parallel to mass media. What accounts for the puzzling persistence and continuing significance of this little-studied social phenomenon? Jean-Noel Kapferer examines the theory and practice of rumours, focusing on specific areas such as entertainment, criminal behaviour, business and finance, and politics. He describes the kinds of conditions that give birth to rumours, why we believe them, and the hidden messages they convey.
Contrary to predictions, rumours continue to thrive, in spite of and parallel to mass media. What accounts for the puzzling persistence and continuing significance of this little-studied social phenomenon? Jean-Noel Kapferer examines the theory and practice of rumours, focusing on specific areas such as entertainment, criminal behaviour, business and finance, and politics. He describes the kinds of conditions that give birth to rumours, why we believe them, and the hidden messages they convey.