Spend Shift How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live |
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| Author:
| Gerzema, John
D'Antonio, Michael |
| Foreword by:
| Kotler, Philip |
| ISBN: | 978-0-470-87443-1 |
| Publication Date: | Oct 2010 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Jossey-Bass |
| Book Format: | Hardback |
| List Price: | USD $25.95 |
Book Description:
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Gold Medal Winner, General Business, 2012 Axiom Business Book Awards
Understanding the post-crisis consumer
In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D′Antonio document the rise of a vibrant, values-driven post-recession economy.
Gold Medal Winner, General Business, 2012 Axiom Business Book Awards
Understanding the post-crisis consumer
In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D′Antonio document the rise of a vibrant, values-driven post-recession economy.