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Spin

How Politics Has the Power to Turn Marketing on Its Head

Spin( )
Author: Veroni, Clive
ISBN:978-1-77089-317-7
Publication Date:Nov 2014
Publisher:House of Anansi Press
Book Format:Paperback
List Price:USD $16.95
Book Description:

In the tradition of Malcolm Gladwell's Outliers and Daniel Kahneman's Thinking Fast and Slow, Clive Veroni's Spin is a fascinating investigation of how the techniques of political strategists are being applied to the world of consumer marketing.

Book Details
Pages:256
Detailed Subjects: Business & Economics / Marketing / General
Political Science / Political Process / General
Political Science / Political Process / Campaigns & Elections
Physical Dimensions (W X L X H):5.5 x 8.5 x 0.8 Inches
Book Weight:0.875 Pounds



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