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Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace

Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace( )
Editor: Rajagopal,
Behl, Ramesh
Series title:Advances in Business Strategy and Competitive Advantage Ser.
ISBN:978-1-5225-4831-7
Publication Date:Nov 2017
Publisher:IGI Global
Imprint:Business Science Reference
Book Format:Hardback
List Price:USD $235.00
Book Description:

In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity. Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace is a critical scholarly resource that examines the relationship between worldwide industry and the need for up-to-date technologies and methods to support such an inclusive...
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