Strategic Alliances Formation, Implementation, and Evolution |
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| Author:
| Lorange, Peter
Roos, Johan |
| ISBN: | 978-1-55786-497-0 |
| Publication Date: | Dec 1993 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $60.00 |
Book Description:
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Strategic alliances are becoming increasingly important as a long-term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies.
Strategic alliances are becoming increasingly important as a long-term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies.