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Strategic Brand Management

Creating and Sustaining Brand Equity Long Term

Strategic Brand Management( 1 customer ratings | )
Author: Kapferer, Jean-Noël
ISBN:978-0-7494-2069-7
Publication Date:Jan 1997
Publisher:Kogan Page, Limited
Book Format:Paperback
List Price:USD $35.00
Book Description:

""Strategic Brand Management"" deals with the concept and practice of brand management in its totality. The new edition is packed with fresh examples and case studies of brands from throughout the world, and pays particular attention to the development of global brands. Three new chapters have been included which concentrate on the life span of brands by looking at: the sources of challenges to brand equity; factors which dictate a brand's life expectancy; and revitalisation...
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Book Details
Pages:320
Detailed Subjects: Reference / Consumer Guides
Physical Dimensions (W X L X H):6.06 x 9.31 x 1.32 Inches
Book Weight:1.58 Pounds

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