Strategic Management for Tourism Communities Bridging the Gaps |
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| Author:
| Murphy, Peter E.
Murphy, Ann E. |
| Series title: | Aspects of Tourism Ser. |
| ISBN: | 978-1-873150-84-9 |
| Publication Date: | Nov 2004 |
| Publisher: | Channel View Publications, Limited
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| Book Format: | Hardback |
| List Price: | USD $129.95USD $129.95 |
Book Description:
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Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.
Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.