| Strategic Marketing for Health Care Organizations Building a Customer-Driven Health System | | Author:
| Kotler, Philip Shalowitz, Joel I. Stevens, Robert J | ISBN: | 978-0-7879-8496-0 | Publication Date: | May 2008 | Publisher: | John Wiley & Sons, Incorporated
| Imprint: | Jossey-Bass | Book Format: | Hardback | List Price: | USD $85.00USD $104.00 | Book Description:
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- This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena.
- Step by step the authors show how real companies build and implement effective strategies.
- This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena.
- Step by step the authors show how real companies build and implement effective strategies.
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