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Strategic Marketing for Health Care Organizations

Building a Customer-Driven Health System

Strategic Marketing for Health Care Organizations( )
Author: Kotler, Philip
Shalowitz, Joel I.
Stevens, Robert J
ISBN:978-0-7879-8496-0
Publication Date:May 2008
Publisher:John Wiley & Sons, Incorporated
Imprint:Jossey-Bass
Book Format:Hardback
List Price:USD $85.00USD $104.00
Book Description:

  • This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena.
  • Step by step the authors show how real companies build and implement effective strategies.

Book Details
Pages:576
Detailed Subjects: Medical / Administration
Political Science / Public Policy / Social Services & Welfare
Business & Economics / Industries / Healthcare
Physical Dimensions (W X L X H):7.02 x 9.438 x 1.366 Inches
Book Weight:2.411 Pounds



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