Strategies for Implementing Integrated Marketing Communications

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Author:

ISBN:

978-0-8442-3583-7

Publication Date:

Aug 1997

Publisher:

McGraw-Hill Trade

Imprint:

Contemporary Books

Book Format:

Hardback

List Price:

USD $39.95

Book Details

Pages:	256
Detailed Subjects:	Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):	5.8 x 9.1 x 0.87 Inches
Book Weight:	0.062 Pounds

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