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Strategies for e-Business Success

Strategies for e-Business Success( )
Editor: Brynjolfsson, Erik
Urban, Glen
Series title:The MIT Sloan Management Review Ser.
Publication Date:Dec 2001
Publisher:John Wiley & Sons, Incorporated
Book Format:Paperback
List Price:USD $19.00
Book Description:

From the Sloan Management Review comes a remarkable collection of articles written by highly regarded experts in the field of e-business. This second book in the MIT SMR series is aimed at those seeking to integrate e-business into their enterprises as a way of maintaining -- or establishing -- competitive advantage.

Book Details
Detailed Subjects: Business & Economics / E-Commerce / General
Business & Economics / E-Commerce / Digital Marketing
Physical Dimensions (W X L X H):5.889 x 8.931 x 0.956 Inches
Book Weight:1.04 Pounds
Author Biography
Erik Brynjolfsson is the director of the MIT Center for Digital Business. He is the author of several books including Wired for Innovation: How Information Technology Is Reshaping the Economy and The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies.


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