Strategies for e-Business Success |
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| Editor:
| Brynjolfsson, Erik
Urban, Glen |
| Series title: | The MIT Sloan Management Review Ser. |
| ISBN: | 978-0-470-32841-5 |
| Publication Date: | Dec 2007 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Jossey-Bass |
| Book Format: | Digital download |
| List Price: | Contact Supplier contact
Contact Supplier contact
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Book Description:
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From the Sloan Management Review comes a remarkable collection of articles written by highly regarded experts in the field of e-business. This second book in the MIT SMR series is aimed at those seeking to integrate e-business into their enterprises as a way of maintaining -- or establishing -- competitive advantage. Strategies for E-Business Success offers a roadmap of the fundamental principles and tools executives need.
From the Sloan Management Review comes a remarkable collection of articles written by highly regarded experts in the field of e-business. This second book in the MIT SMR series is aimed at those seeking to integrate e-business into their enterprises as a way of maintaining -- or establishing -- competitive advantage. Strategies for E-Business Success offers a roadmap of the fundamental principles and tools executives need.