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Successful Industrial Product Innovation Vol. 11

An Integrative Literature Review

Successful Industrial Product Innovation( )
Author: Calantone, Roger J.
Dibenedetto, C. Anthon
Series title:Bibliographies and Indexes in Economics and Economic History Ser.
ISBN:978-0-313-27571-5
Publication Date:Sep 1990
Publisher:Bloomsbury Publishing Plc
Imprint:Bloomsbury Academic
Book Format:Hardback
List Price:USD $44.00
Book Description:

The 1980's information explosion on new-product development demands a broad-scope, up-to-date review of literature. Calantone and di Benedetto take on the task in this comprehensive annotated bibliography, citing more than 450 articles and books on product innovation and new product development. They have produced a thoroughly integrative review of marketing, business, and engineering literatures, identifying general managerial conclusions. Outlining key issues and problems faced by...
More Description

Book Details
Pages:184
Detailed Subjects: Business & Economics / General
Physical Dimensions (W X L X H):6.14 x 9.21 x 0.5 Inches
Book Weight:0.99 Pounds



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