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Sway

The Irresistible Pull of Irrational Behavior

Sway( )
Author: Brafman, Rom
Brafman, Ori
ISBN:978-0-385-52677-7
Publication Date:Jun 2008
Publisher:Crown Publishing Group
Imprint:Crown Business
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his...
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Author Biography
Brafman, Rom (Author)
Rom Brafman is a psychologist with a private practice in Palo Alto, California. He is also the co-author of the books Sway and Click.

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