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Sway

The Irresistible Pull of Irrational Behavior

Sway( )
Author: Brafman, Ori
Brafman, Rom
ISBN:978-0-385-53060-6
Publication Date:Jun 2009
Publisher:Crown Publishing Group
Imprint:Crown Business
Book Format:Paperback
List Price:USD $15.00
Book Description:

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his...
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Book Details
Pages:224
Detailed Subjects: Philosophy / Movements / Rationalism
Social Science / General
Self-Help / General
Self-Help / Personal Growth / Success
Physical Dimensions (W X L X H):5.2 x 8 x 0.6 Inches
Book Weight:0.42 Pounds
Author Biography
Brafman, Ori (Author)
Ori Brafman is a New York Times and Wall Street Journal bestselling author. Born in Israel, and raised in El Paso, Texas, he has been an entrepreneur most of his life in business, government, and the nonprofit sector. While in college, he co-founded Vegan Action, which helped bring vegan foods into college dining halls and now has a network of over thirty-six national and international chapters. He was also co-founder of Courtroom Connect, a courtroom technology company, and in 2001, he co-founded Global Peace Networks, a network of over 1000 CEOs working on peace and economic development projects.

Brafman has a B.A. in peace and conflict studies from UC Berkeley and an M.B.A. from Stanford University. He is considered an organizational expert and specializes in new ways of looking at business. His first book, The Starfish and the Spider (2006), was translated into 5 languages.

Brafman has appeared on ABC, National Public Radio, Wall Street Journal/MarketWatch video, and CSPAN, and has had speaking engagements at Microsoft, Amazon, Stanford Business School, Harvard Business School, and other organizations.

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